Selected Work
Prota Fiori
An idea brought to life.
Prota Fiori began with a vision: to create a new expression of Made in Italy, bringing Italian craftsmanship together with material innovation.
Founded by Jennifer Stucko, Prota Fiori pioneered a new approach to designing and producing footwear in Italy through the application of next-generation materials, including upcycled apple skins. A Certified B Corporation, the company has continued to advance this approach through material development, design and patented innovation.
At its foundation is a belief that innovation can be a means of preservation.
Every detail carries meaning. The name Prota Fiori is inspired by the idea of “protecting the flowers.” A rose became its emblem, each shoe bears the name of a flower, and its signature pale peach, Sirolo, takes its name and color from the stones of Le Marche, Italy’s historic heart of shoemaking, where the shoes are made.
By bringing new materials and ideas into dialogue with traditional Italian craftsmanship, Prota Fiori creates a path forward for the knowledge, skills and traditions that define Made in Italy.
Jennifer built Prota Fiori from the ground up, leading the company from concept and product development through Italian manufacturing, fundraising, launch and operations. Her work has resulted in two granted U.S. patents.
Brand
Building an identity from the inside out.
Prota Fiori's identity grew from Jennifer's experience in Italian luxury, her immersion in Italy's manufacturing culture and an appreciation for craftsmanship, provenance and the stories held within objects.
From this foundation, she conceived and directed the brand's positioning, narrative, visual identity, voice and creative direction.
Name, color, product, imagery and language are connected by a singular point of view, creating a brand world unmistakably its own.
Digital
Translating the brand into a world of its own.
Jennifer has led Prota Fiori's digital presence from its inception, directing website strategy and creative direction, e-commerce, social media, editorial storytelling and content. Digital becomes an expression of the brand itself.
The digital world carries the same identity as the physical one. Product, imagery, language and story work together across every touchpoint, creating continuity between how the brand is discovered, understood and experienced.
Communications
Giving the story a voice.
Jennifer leads public relations and communications for Prota Fiori and her profile as founder, shaping the narratives and relationships that have built the company's presence beyond the product.
Her work spans founder storytelling, thought leadership, speaking engagements and original events across the United States, Italy and the United Kingdom, including press days in New York and Milan with editors, stylists and industry voices.
She has secured editorial recognition across international fashion, luxury and business media, including Vogue, ELLE, Il Sole 24 Ore, Fast Company, Forbes, Town & Country, Fashionista, The Editorialist and Marie Claire Italia.
Prota Fiori was recognized by Fast Company’s 2021 World Changing Ideas Awards as a finalist in Art & Design and an honoree in General Excellence, On the Rise and Consumer Products.
Through stylist and talent agency relationships, she has secured organic placements with A-list talent including Naomi Watts, Sabrina Carpenter, Selena Gomez, Hilary Swank and Julianne Hough.
Founder Positioning
Building a voice beyond the brand.
Jennifer's work extends beyond Prota Fiori through speaking, thought leadership and conversations spanning Made in Italy, innovation and entrepreneurship.
Her perspective has been shared across leading media and industry forums including Fast Company Grill at SXSW, The Wall Street Journal’s Future of Everything Festival, HSBC Future Consumer Summit, Saks Fifth Avenue Designer Highlight, Fox 5 News 5PM Live and WWD Sustainability Summit; in Italy at Camera Nazionale della Moda Italiana’s Designer Spotlight in Milan, Polimoda in Florence, Sustainable Fashion Forum in Venice and Motor Valley Fest in Modena; and across academia at Harvard Business School, The Wharton School, Columbia Business School and Cambridge Judge Business School. She has also delivered a keynote at the United Nations and spoken at The Classics Forum at Goodwood in West Sussex, UK.
From vision to reality.
Building Prota Fiori from vision to execution informs Milletta: a brand is a business, a culture and a point of view, shaped by the decisions that give it meaning.
